Australia’s Network Ten has snapped up boy-skewing, 3D/CG-animated series Matt Hatter Chronicles for its free-to-air channel ELEVEN.

Scheduled to premiere in 2013 on ELEVEN’s Toasted TV block, the 26 x 30-minute Arc Productions-animated TV series from UK-based Platinum Films and Toronto-based Dream Mill will also be supported by an online and social media digital interactive component at matthatter.com.

The series, which has been a ratings success on Nicktoons and ITV in the UK, debuted on Canada’s Teletoon (English and French speaking) on September 8 and additional broadcasters on-board include Nickelodeon (Australia and New Zealand), RTE (Eire), SABC (South Africa) and JCC (Middle East).

The brand’s L&M program is also set to expand with consumer products launching in 2013 and a recent deal by Platinum will see ITVS GE represent rights for merchandising, publishing, promotional and home entertainment in the UK, Eire, Australia and New Zealand.