Mattel and Walmart launch first Canadian virtual pop-up toy store

In efforts to meet the demands of on-the-go holiday consumers and keep up with mobile shopping trends, Walmart Canada and Mattel have launched the first pop-up virtual toy store in Canada.
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November 6, 2012
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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
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