New York-based CopCorp Licensing has signed a trio of new licensees for its expanding Jim Benton tween property It’s Happy Bunny.
Jumping on board in the US are Evy of California (t-shirts, sportswear, tops, bottoms, dresses, outerwear, and sleepwear for girls including infants, ages four to six and seven to 16), and Gund for plush toys.
Rounding out the new deals is Kids Connect Fashion in Europe for children’s apparel including long sleeve t-shirts, sweaters, sweatshirts, sweatpants, tracksuits, swim shorts, jackets, nightwear, underwear, and caps. The deal was brokered by CopCorp’s sub-agent BN Licensing which manages the It’s Happy Bunny licensing program in Benelux (Belgium, Netherlands, Luxembourg).
The latest deals further expand the IP which recently entered the app space with developer Bare Tree Media.