New study reveals girls are increasingly into boy brands

Results from Young Love, an annual US study by youth and family research firm Smarty Pants, reveal that young girls are quickly being drawn to "boy-skewing" brands like Lego, Beyblade, and Batman.

By Jeremy Dickson

November 16, 2012

TAGS:

Beyblade, boys' properties, girls' properties, Lego, Smarty Pants, Young Love

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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New study reveals girls are increasingly into boy brands

Results from Young Love, an annual US study by youth and family research firm Smarty Pants, reveal that young girls are quickly being drawn to "boy-skewing" brands like Lego, Beyblade, and Batman.

READ THE FULL STORY

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About The Author

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New study reveals girls are increasingly into boy brands

Results from Young Love, an annual US study by youth and family research firm Smarty Pants, reveal that young girls are quickly being drawn to "boy-skewing" brands like Lego, Beyblade, and Batman.

READ THE FULL STORY

TAGS:

About The Author

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