Furthering its innovation in digital play for kids, mobile entertainment company Outfit7 has launched Talking Friends Superstar, a new app-powered plush toy line.

The line incorporates a proprietary advanced sound recognition system developed by Israel-based Toy Toy Toy that lets the toy characters talk and interact with multiple Talking Friends apps and with other plush Talking Friends Superstar toys.

Compatible apps include the new Talking Friends Superstar app, I Want To Be Big, Talking Tom Cat 2, Talking Ginger and Talking Santa.

The toys, available from November 26 at www.tfsuperstar.com, come in three versions: Talking Tom Superstar, Talking Angela Superstar and Talking Ginger Superstar.

In addition, new sound content updates will be available on the line’s official website. To date, Outfit7’s apps have been downloaded more than 600 million times worldwide and the company has grown the Talking Friends brand across platforms with the new Talking Friends web series that debuted in June.