A number of new licensing deals have been sewn up for preschool property Chloe’s Closet, in an announcement made by Netherlands-based Kids WorkOut Factory, the show’s co-production partner.
Jumping on board for product rollouts in Benelux next spring are Jumbo (games and puzzles), Vadobag (bags), Van der Erve (apparel), Find IT media (hobby packs), a Chloe’s Closet magazine, Big Balloon (books).
In an additional deal, Van Hoorne Entertainment secured the first Chloe’s Closet live theatre license for the 2014/2015 Benelux theatre season.
The deals come after a successful toy launch this year from master toy licensee Golden Bear in the UK. The manufacturer is now moving to develop a second toy range for fall 2013.
The new second season of 2D-animated Chloe’s Closet (52 x 11-minute) slated for delivery by mid-2013 is a Moonscoop co-production with German children’s broadcaster KiKA, Kids Workout Factory in Benelux and Ireland’s Telegael.
The series has been airing on CiTV/ITV since January 2011 and on Turner Broadcasting’s Cartoonito since June 2011. Other broadcasters include France 5 and Playhouse Disney; PBS Kids Sprout (US), Channel One (Russia), the Disney Channel and Playhouse Disney (Spain), CBeebies (Latin America), Mediaset (Italy) , YoYo (Taiwan) and HOP Channel (Israel).