Hoho Entertainment’s commercial arm, Hoho Rights has signed three new publishing partners for its hit preschool property Cloudbabies, including two that will expand the IP into digital apps for the first time.

New products based on the popular CBeebies show created by acclaimed art director Bridget Appleby, will include a magazine app from Immediate Media Company, a game and music app from the series’ animators Studio Liddell, and a Cloudbabies annual, from Century Books expected this fall.

Cloudbabies made its CBeebies debut in May 2012 and has since been featured in CBeebies Weekly magazine, in books from Penguin’s Ladybird imprint, toys including plush, puzzles, figurines and playsets from Vivid, nightwear and underwear from Aykroyds and TDP, as well as greeting cards from Hallmark.

In addition, Abbey Home Media holds UK DVD rights for the series which revolves around four childlike characters, Baba Pink, Baba Blue, Baba Yellow and Baba Green whose job it is to look after the sky and their Sky Friends, Sun, Moon, Rainbow, Fuffa Cloud and Little Star.