US-based 24/7 preschool channel PBS Kids Sprout is expanding its consumer products efforts, and has tapped family entertainment company Big Tent Entertainment in New York to serve as its exclusive US licensing agency.
Big Tent will represent the network to develop an integrated Sprout presence at retail and online and will create an umbrella consumer products program for kids ages two to five under the Sprout brand name.
Big Tent will also introduce products based on the network’s roster of original programs, including series The Chica Show and The Good Night Show.
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