Preschool TV channel Sprout has launched a new online consumer retail site, ShopSprout.com, that will host branded merchandise.
Operated by e-commerce and retail customization platform CafePress, ShopSprout.com offers designs featured in a range of branded products, including tote bags, adult and kids’ t-shirts, water bottles and iPad and iPhone accessories. Also available are products including apparel, plush, puzzles and DVDs based on Sprout original series like Noodle and Doodle, Pajanimals and The Chica Show. The latter launched last November.
Sprout is also actively pursuing a featuring more characters from its preschool programming.
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