Twentieth Century Fox Consumer Products has named Australian brand agency The Zoo as its new promotional licensing agency Down Under.
The new deal will see The Zoo handle FCP’s promotional efforts throughout Australia and New Zealand for many of its popular global film properties including Ice Age and Diary of a Wimpy Kid, as well as hit TV brands such as The Simpsons and Glee.
The Zoo has brand activation experience across a wide range of areas, from toys and entertainment to food, beverages, and travel.
The news comes after a number of recent FCP executive promotions to further bolster its global strategy.
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