Emerging from South By Southwest Interactive, which is currently underway in Austin, Texas, is news of a new Marvel original video initiative that will bring more content to online viewers, including a weekly Marvel-themed pop culture news show.

The initiative is designed to offer more on-demand content that features behind-the-scenes clips, reality programming, news and documentaries. Among the first titles is Marvel’s Earth’s Mightiest Show, which will be hosted by Attack of the Show‘s Blair Butler.

The comic book publisher currently airs weekly, digital-exclusive video content. Marvel existing original series The Watcher and Marvel Super Heroes: What The–?! have also be renewed for more episodes. The former provides weekly news on Marvel’s latest video games, movies and comics.