After just recently announcing its new original video initiative, Marvel is taking things completely off-screen with a new global touring show that will feature Marvel Universe characters like Spider-Man, Iron Man, The Avengers and X-Men.
Under the new multi-year agreement, Feld Entertainment will produce the Marvel Universe Live touring show in the US and internationally that will launch in July 2014. The productions feature Marvel character-based stories coupled with special effects, pyrotechnics, aerial displays and martial arts. The production will start with an 85-city North American tour before heading around the globe.
The collaboration with Marvel builds on Feld’s 33-year long partnership with Disney, Marvel’s parent company. Feld is also the force behind circus productions like Ringling Bros. and Barnum & Bailey.