Very Hungry Caterpillar celebrates big day with new app, promotions

It looks like The Very Hungry Caterpillar has gotten so big, he has declared his very own holiday. Penguin Young Readers and the Joester Loria Group are feeding kids' appetite for the brand with a number of themed releases - including a new iOS app - to mark the third annual The Very Hungry Caterpillar Day.
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March 20, 2013

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