UK-based Ragdoll Worldwide, the commercial joint-venture between Ragdoll Productions and BBC Worldwide, has appointed Hina Sanghrajka to the newly created position of brand manager.

Reporting to commercial director Stephen Gould, who himself just recently  joined the company, Sanghrajka will assist in driving licensing revenue and working closely with licensees, promotional partners and retailers as well as formalizing strategic brand plans for Ragdoll Worldwide’s portfolio.

Her reach will span the entire Ragdoll Worldwide portfolio of preschool brands including The Adventures of Abney & Teal, In the Night Garden, Teletubbies and Dipdap.

Sanghrajka was previously a licensing executive at LOCOG, where she worked across all toy, gift and souvenir categories as part of the largest licensing program in the history of the Olympic Games.  She also did a stint at HIT Entertainment as product development manager for toys and games.