Firefly Brand Management, with a new licensing VP in tow, will spearhead the US licensing efforts for Paris-based prodco Moonscoop properties Chloe’s Closet and Sabrina, Secrets of a Teenage Witch.
Moonscoop’s L.A. office will work with Firefly to merchandise the two brands.
The animated Chloe’s Closet currently airs in the US on 24/7 preschool net Sprout and in more than 100 countries worldwide. Sabrina, Secrets of a Teenage Witch, meanwhile, will debut on The Hub this summer and revive the classic Archie Comics character.
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