CBeebies preschool series Sarah & Duck has scored its first UK licensees, which include Posh Paws as master toy licensee and Penguin serving as the brand’s publishing partner.
A Karrot Entertainment production with CBeebies and BBC Worldwide, the show launched this past February and will now be the focus of a plush range from Posh Paws that will roll out in spring 2014. A Penguin book range will also launch at the same time, with Sara & Duck meet the Penguins first out of the gates in March followed by Sarah & Duck go to the Funfair in June.
Meanwhile, CBeebies magazine publisher Immediate Media will develop a magazine offering, and BBC Worldwide will also release the first Sarah & Duck DVD, featuring 10 series’ episodes, this fall.
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