Viacom-owned Paramount Pictures has named former Wildbrain Entertainment and 20^th Century Fox exec Sabrina Ironside to the role of SVP of brand management, where among her tasks will be developing strategies for new Paramount Animation productions.

Reporting to LeeAnne Stables, president of consumer products & EVP, worldwide marketing partnerships, Ironside will lead activities from the pre-theatrical, consumer products, theatrical and home media windows and develop strategies for enhancing profiles with retailers.

At Wildbrain, Ironside was most recently VP of worldwide marketing, where she managed partnerships, promotions, social media and event strategies for the Yo Gabba Gabba! brand.

Prior to that, she spent a decade at 20^th Century Fox and its parent company News Corporation in marketing roles in licensing, integrated media and marketing, and home entertainment.  She’s also held posts at Disney and Universal Studios.