In a move that streamlines its web presence with mobile accessibility and kids shareability trends, Disney UK has launched its newly redesigned website www.disney.co.uk today in the UK with additional launches planned across EMEA throughout the summer.
The new one-stop-shop portal for Disney Channel content aimed at kids ages six to 14 features a raft of new content including full-length episodes of popular Disney shows, timely news updates, music videos, the free hit virtual world Superbia, online games such as Jessie Over Manhattan and Austin & Ally’s Sonic Boom, behind-the-scenes clips from the likes of Disney stars Bridgit Mendler (Good Luck Charlie) and Ross Lynch (Austin & Ally), as well as exclusive bonus content from Disney’s latest original movie Teen Beach Movie.
The refresh comes as Disney ramps up for its multi-platform rollout in support of the July 15 US premiere of Teen Beach Movie.