NPD: Traditional toys still a big part of kids play time

According to a new report by market research firm The NPD Group, parents are craving balance between virtual play and traditional play.

By Jeremy Dickson

July 2, 2013

TAGS:

digital media, The Evolution of Play, The NPD Group, toys

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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NPD: Traditional toys still a big part of kids play time

According to a new report by market research firm The NPD Group, parents are craving balance between virtual play and traditional play.

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About The Author

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NPD: Traditional toys still a big part of kids play time

According to a new report by market research firm The NPD Group, parents are craving balance between virtual play and traditional play.

READ THE FULL STORY

TAGS:

About The Author

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