Hoho Entertainment’s new preschool brand Cloudbabies has picked up licensees in Australia and New Zealand thanks to representing agent Haven Licensing.
Big Balloon has been appointed toy partner and will launch a variety of plush and toys. Wildcard has been added as an apparel partner for outerwear and sleepwear.
These toys and apparel will both launch into ABC Shops in September, joining the range of Penguin books and ABC DVDs that are already available ABC Shops across the region.
Cloudbabies features bouncing toddlers who are transfixed by colours, music and storytelling as well as the simple explanations of why things are the way they are. The series launched on ABC4Kids in Australia in January and TVNZ New Zealand in February.
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