Fox International-owned BabyTV has grown its publishing business by signing a new licensing deal with Latin American publisher V&R Editoras and renewing its partnership in the UK and Ireland with online photo-personalized book publisher Itsyourstory.

In Mexico, BabyTV’s first four book titles from V&R have hit retail shelves including department store chain Sanborns and one of the country’s biggest bookstore chains, Gandhi Bookstores. Fox Latin American Channels’ Fox One Stop Media Licensing & Merchandising negotiated the deal with V&R.

BabyTV’s licensing renewal with Itsyourstory includes two best-selling book titles featuring BabyTV’s popular Draco and Tulli characters. The books are available online at www.itsyourstory.co.uk.

The latest deals come on the heels of BabyTV’s expansion into the apparel market in Latin America after deals inked with retailer La Polar and clothing company Apolo Zona Libre.

BabyTV currently airs in more than 100 countries globally.