Paris-based kids programming distribution and brand management company PGS Entertainment has founded a new Hong Kong-based company, PGS H.K. Ltd, which will rep the company’s largely animation-based catalogue in Asia.

The Hong Kong company has been established by PGS co-owner and co-founder Guillaume Soutter, who will now serve as president of PGS HK. It will seek out opportunities to work with Asian content producers and provide direct manufacturing support to PGS Entertainment’s growing licensing and merchandising businesses in the region.

First on tap for PGS H.K. will be representing the entire PGS library where it holds Asian rights, including Method Animation’s Heroes United and the third season of The Little Prince; A Squared Entertainment’s Secret Kidventure Club, Stan Lee’s Mighty 7 Trilogy, and Thomas Edison’s Secret Lab; TAT Productions’ Spike movies and The Jungle Bunch; Samka Productions’ Marsupilami, Joke Box, and One Minute Before; La Station Animation’s Mister Otter; and Studio Hari’s Leon and Gees.

On the brand management front, PGS announced a global licensing program for The Jungle Bunch earlier this year, and PGS H.K. will be announcing new brand licensing partnerships soon.