Marketing to Kids and Families with Dr. Carla’s Appistential Crisis Marketing Tonic

When I presented on kid- and family-friendly marketing at Casual Connect 2013 in San Francisco, I feared many people were expecting me to share some amazing untapped resource where children hang out in droves, parents freely spend money, and no brand had yet found. Instead, I offered a back to basics approach to marketing, with a focus on clear messaging and engaging the audience.
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August 12, 2013

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