Former CTV and Corus programming exec Joanna Webb has joined Canada’s Shaftesbury – home to such kids series as Connor Undercover and Life with Derek – as SVP of content strategy.

Webb in the newly created role will work with senior management to align content strategies across the company’s divisions, including factual, kids, sales and distribution, digital media arm Smokebomb Entertainment and the company’s L.A. office, reporting to Shaftesbury chairman and CEO Christina Jennings.

She will also pursue branded-content opportunities and distribution partnerships with third-party producers.

A TV programming exec with more than 20 years of experience, Webb was most recently founder and managing director of Toronto-based creative consulting firm Mojojo Media. Prior to that, she served as SVP programming for Bell Media’s CTV network and specialty services. Before joining CTV, she held several exec posts over 15 years at Corus Entertainment, including VP programming, kids; VP programming, women’s specialty television; and VP, head of programming for Corus’ pay and specialty services.

Webb’s position is effective immediately.

From Playback Online