Dinosaur Roar, the newly acquired multiplatform preschool property from three-month-old interactive company Nurture Rights, is the focus of a 10-year content and licensing deal with London’s Natural History Museum.

Nurture will work with the palaeontology team at the Natural History Museum to create a dinosaur property for kids under six that includes an online world for preschool dinosaur fans, a touring dinosaur exhibition specifically for the age group as well as an IMAX experience.

Nurture will also be collaborating with the Natural History Museum’s international team to deliver the global roll out of the Dinosaur Roar picture book, which has been published in more than 30 languages.

A licensing program is also being put together to support the activity, and under the terms of the deal, all Dinosaur Roar products will be co-branded in association with the Natural History Museum. The retail launch of Dinosaur Roar will coincide with the publishing property’s 20^th anniversary next year (the property was first published by Ragged Bears Publishing in 1992.)

Nurture is now looking to build a team of strong licensees. The Dinosaur Roar licensing program will run separately to the museum’s existing licensing business and will specifically target preschoolers.

The company launched earlier this year by kids producers Peter Curtis and Nick Barrington, who specialize in children’s properties suited to newer forms of interactive digital media.