With a third season order in full swing, PBS Kids series Wild Kratts has a new master toy licensee in Wicked Cool Toys.
The Pennsylvania-based toy company, which welcomed former Jakks Pacific exec Jeremy Padawer as a partner and co-president in April, now has the exclusive global rights to develop and market a line of figures, plush, vehicles, play sets and role play items.
The licensing agreement was inked with Canada’s Kratt Brothers Company and 9 Story Entertainment.
The series has a growing fan base among kids ages four to eight and six to 11, and the toy line will follow the themes of the animal-loving series that stars real life brothers Chris and Martin Kratt.
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