Entertainment One (eOne) has named Character Options as its master toy partner for preschool property Ben and Holly’s Little Kingdom in the UK.

Under the terms of the three-year agreement, Character Options (which also has master toy rights to eOne’s Peppa Pig in the UK) will debut a new toy line at November 2013 preview, with plans for a nationwide retail launch from July 2014.

Character’s Ben and Holly’s Little Kingdom toy line will feature new-look packaging and include a variety of figure packs, vehicles, a deluxe castle playset and other assorted playsets, talking and feature plush, a Hide and Seek Holly with magic wand.

In addition, some novelty items will reflect popular elements of the show such as a Bump and Go Gaston the Ladybird and a flying wand and wings role-play set.

Character will support the retail launch with a TV, print and digital marketing campaign.