Sprout, DHX and yummico want to re-invent the TV pilot concept

"Broadcasters are already creating appisodes based on existing content, and this is flipping the model and taking advantage of the ability to reach audiences quickly and get immediate feedback." says yummico's head of strategy Susanna Pollack on her company's plans with DHX Media and Sprout to debut a number of original apps, based on new property Edison the Invention Detective, that will eventually shape a traditional TV series.
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October 21, 2013

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