First Mainland China Disney Store to open in 2015

Disney is officially making its move into Mainland China, with the first Disney Store slated to open by early 2015 in Luijazui, a locality within Shanghai. The experiential stores will focus on interactive displays and events with IPs across Disney, Pixar, Marvel and Star Wars brands.

By Gary Rusak

October 28, 2013

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TAGS:

China, Disney Consumer Products, Disney Store, retail

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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First Mainland China Disney Store to open in 2015

Disney is officially making its move into Mainland China, with the first Disney Store slated to open by early 2015 in Luijazui, a locality within Shanghai. The experiential stores will focus on interactive displays and events with IPs across Disney, Pixar, Marvel and Star Wars brands.

READ THE FULL STORY

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