Mattel’s Ever After High launches globally

Mattel, the world's largest toymaker, has announced the global launch of Ever After High, its new multiplatform IP for tweens that delves into the lives of the teenage sons and daughters of classic fairytale legends.

By Jeremy Dickson

October 28, 2013

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TAGS:

digital media, Ever After High, Mattel, The Storybook of Legends, toys, tweens

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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Mattel’s Ever After High launches globally

Mattel, the world's largest toymaker, has announced the global launch of Ever After High, its new multiplatform IP for tweens that delves into the lives of the teenage sons and daughters of classic fairytale legends.

READ THE FULL STORY

TAGS:

About The Author

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