One children’s app maker, three rules for survival
Elmo may have a target on his head at next week's App Developers Conference. He and other well-known characters share an increasingly strong presence in the kids mobile space. But what about apps based on lesser known IPs? Jay Schiffman, president of New Jersey-based Dreamkind and a speaker at the conference, believes the key to survival - and success - from this group hinges on three simple rules.
October 31, 2013
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