Mattel launches US Spanish-language marketing campaign

Toyco Mattel launched its first-ever Spanish-language multi-brand US marketing campaign, dubbed "toy feliz," this weekend in L.A., Houston and Miami.
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November 4, 2013
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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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