Can academia and industry find common ground?

Can research give a bottom line on how to connect with my audience? It depends. Can it say what kids want from new technologies? Depends. What tricks do kids media-makers use to so consistently turn out sticky, catchy content? Depends. Maybe there were no firm answers at the recent Bridge Under Construction industry event, but there were respectful exchange about similarities and differences in goals and practices.
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December 5, 2013

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About The Author
Analyst/strategist/writer/speaker David Kleeman travels the world as SVP of Global Trends for kids research consultancy/digital studio @Dubit. Home is an aisle seat near the front. Follow: @davidkleeman.
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