Retail therapy: Jakks Pacific looks to branded mall app to boost sales

For a toy company like California-based Jakks Pacific that has been weathering stormy sales numbers throughout the year, there's hope on the other side. Jakks is crossing over into the new year with an interactive toy strategy in place, which it says is in line with changing consumer play patterns, as the company tries to pick itself up from a 27% drop in sales and a company-wide restructure that occurred in 2013.
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December 5, 2013

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