With Rich Frank on-board, BabyFirst kicks into ad mode
"It's a real Trojan horse on the advertising side. We were never able to figure out how to go this young at Disney. And with BabyFirst, we've found a way," says American entertainment exec Rich Frank, the former chairman of Disney TV and president of Paramount Television Group, on becoming an investor and member of the board for child development TV network BabyFirst.
December 9, 2013
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