Nickelodeon has promoted Sharon Cohen to EVP of partnership marketing for the Nickelodeon Group. The announcement was made today by Pam Kaufman, chief marketing officer and president of Consumer Products, to whom she will continue to report.

In her new role, Cohen is assuming oversight of the events marketing and partnership marketing teams, while continuing to head up the integrated marketing team. She will serve as the primary liaison between ad sales, marketing, programming, consumer products and retail departments, leading cross functional marketing teams to drive relevant marketing activities for Nickelodeon.

Cohen is also responsible for building innovative and strategic opportunities to work with advertising, recreation, sports and content partners across multiple lines of business and screens and mapping out key marketing partnership relationships for the network.

In her previous role as SVP of integrated marketing, Cohen spearheaded Nickelodeon’s integrated marketing group, working with ad sales as well as  consumer products, programming, digital, and production to develop new revenue-generating promotional opportunities across Nickelodeon, Nick at Nite, Nick Jr., NickToons, and TeenNick.