Kidz Bop and Universal launch Minion Mayhem campaign

US-based children's music brand Kidz Bop is tapping into Minion marketing power by joining forces with Universal Studios on an initiative that ties the launch of Kidz Bop's 25th album to a national contest for fans of the wacky characters from the hit Despicable Me franchise.

By Jeremy Dickson

January 14, 2014

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TAGS:

Despicable Me 2, Despicable Me: Minion Mayhem ride, Kidz Bop, Minion Mayhem, Universal Studios

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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Kidz Bop and Universal launch Minion Mayhem campaign

US-based children's music brand Kidz Bop is tapping into Minion marketing power by joining forces with Universal Studios on an initiative that ties the launch of Kidz Bop's 25th album to a national contest for fans of the wacky characters from the hit Despicable Me franchise.

READ THE FULL STORY

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