Aude de La Villarmois has been named head of licensing at rights distributor and brand manager France Televisions Distribution, where she will look to grow brands such as Playmobil, Charley, Noddy and Mister Men & Little Miss.
de La Villarmois began her career in licensing in 1998 at The Walt Disney Company France, which led to her subsequently joining the licensing agency VIP as senior category manager. She originally joined France Televisions in 2003 as licensing sales manager.
From 2008, she worked as sales director at Marathon Media / Zodiak Kids, handling the operational marketing of children’s brands generated by Marathon Media productions or belonging to foreign rights-holders.
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