Giles Bones has joined Spanish prodco Imira Entertainment as its new international sales and marketing manager, where he will be responsible for worldwide TV and digital sales of original and third-party content.

Bones will focus on furthering the reach of the company in key markets, as well as managing the marketing for Imira globally. He will also play a big hand in growing Imira’s digital presence, as well as ensuring the company continues to strengthen its existing relationships with leading broadcasters across the globe.

Bones’ resume includes such media companies as Nickelodeon, Paramount Comedy, Ilion Animation Studios, Sogepaq, Eurojuego, and Lolafilms.

Imira currently distributes a catalog of more than 3,000 half hours of kids programs, including originals Lucky Fred, Sandra, the Fairytale Detective and Lola & Virginia, along with animated feature films.