The Canadian-based Cirque du Soleil Média venture from Bell Canada has lined up a collaborative kids project with Saban Brands that will result in a TV series, web content, interactive content and merchandise.

The kids property will be based on the Cirque du Soleil brand, and it will have consumer products potential.

“At Saban Brands, we are constantly striving to deliver high-quality entertainment brands and experiences. It’s thrilling for us to partner with the creative innovators at Cirque du Soleil Média,” said Elie Dekel, president of Saban Brands, in a statement Monday.

Creative Artists Agency (CAA) brokered the deal with Saban Brands on behalf of its client Cirque du Soleil Média.

In December 2012, Bell Media and Cirque du Soleil partnered to launch http://kidscreen.com/2012/12/18/cirque-du-soleil-partners-with-bell-media-to-launch-media-co/ the joint venture of Cirque du Soleil Média to make films, TV series and online content for worldwide distribution.

From Playback Online