SEGA preps Sonic Boom series for full franchise potential

The return of Sega's iconic Sonic the Hedgehog character to the small screen this fall in Sonic Boom will now be supported by a full multiplatform strategy that encompasses videogame development and a merchandising program.

By Wendy Goldman Getzler

February 11, 2014

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TAGS:

Licensing, SEGA, software, Sonic Boom, toys, videogames

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