The consumer products program surrounding Cartoon Network series Adventure Time is about to expand with a crop of new collectibles, games, puzzles and branded pet toys.

Coming out of New York Toy Fair, Cartoon Network Enterprises has forged new hard-lines partners and products that will begin rolling out at retail later this year.

Jazwares, the master toy partner for Adventure Time, continues to build on its collectible product offerings with this fall’s introductions of character plush, figures and role play items. Adding to that line of Adventure Time products that will be showcased at Toy Fair this week are new games, playing cards and puzzles from Aquarius Entertainment Merchandising, which will launch this summer and fall at specialty retailers; new Match-Matical matching cards from Briarpatch; pet toys and accessories that will launch this fall courtesy of A Crowded Coop; collectible character statues from Cryptozoic; Adventure Time WriteEms figurines from Factory Entertainment, which will launch with a Finn and Jake two-pack this fall; 3D figural charms from TopCat; and Munchkin: Adventure Time game from USAopoly.

Created by Pendleton Ward and produced by Cartoon Network Studios, Adventure Time launched in 2010 as an original animated comedy that follows the everyday adventures of unlikely heroes Finn and his dog, Jake.