Rainbow Loom and its arts & crafts boom

More than two million Rainbow Loom kits flew off US retail shelves in the six weeks between Thanksgiving and Christmas. With these scorching holiday sales, the low-tech product - which was just named Toy of the Year by the Toy Industry Association - is tapping into girls' social nature to drive an arts & crafts toy category revolution.
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February 19, 2014
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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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