Cartoon Network’s Adventure Time series is adding more partners to its licensing program, this time in the apparel and accessories categories.

The new products, which debuted at the MAGIC Marketplace industry event in Las Vegas, include a full line of kids backpacks, bags, luggage, travel accessories and gif items from FAB Starpoint that will be available at mid-tier and mass retailers beginning this fall; girls apparel from Hybrid/Jem Apparel also launching later this year; kids sleepwear from Intimo; adult casual sleepwear, loungewear and underwear from MJC International Group; watches and clocks from MZB that will hit Target and Walmart; and beach and bath accessories from Robe Factory, which will also manufacture branded sneakers.

The Adventure Time brand has proven to be an all-ages softlines success since the program first launched in 2010.