Weaving success

With scorching holiday sales, the low-tech Rainbow Loom is tapping into girls' social nature to drive an arts & crafts toy category boom.

By Gary Rusak

February 28, 2014

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Weaving success

With scorching holiday sales, the low-tech Rainbow Loom is tapping into girls' social nature to drive an arts & crafts toy category boom.

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