AwesomenessTV, the Dreamworks Animation-owned media company that develops and distributes content for teens and tweens, has tapped former Disney digital marketing exec T.J. Marchetti to lead branding initiatives as chief marketing officer.

Marchetti most recently served as SVP of digital marketing at Disney, where he was part of the team that launched the new Disney Movies Anywhere streaming platform.  He is also credited as being instrumental to the Frozen marketing campaign strategy that had a big impact on the movie’s success at the box office.

At AwesomenessTV, Marchetti will be responsible for all marketing and branding initiatives, including the flagship AwesomenessTV properties, the Seventeen YouTube channel and MCN that is co-managed by Hearst and any new ventures the company adds to its portfolio.

At Walt Disney Studios, Marchetti handled the digital marketing theatrical and in-home campaigns for Marvel, Pixar, Disney Animation, Walt Disney Studios Motion Pictures and Lucasfilm. Prior to Disney, he held senior leadership positions with MTV Networks, weplay.com, eHarmony, IAC, Yahoo! and AOL.

From Stream Daily.