UK indie producer Novel Entertainment’s Horrid Henry brand is partnering up with Digital Giving’s T-Shirt Booth app, which will allow kids to create their own bespoke shirts while generating funds for Magic Breakfast, a charity dedicated to ensuring every child starts the day with the right breakfast.

Four original designs based on the show will launch on T-Shirt Booth today to coincide with World Book Day. The funds raised by the sale of one shirt will provide 10 healthy breakfasts for a schoolchild.

Henry will join the ranks of other children’s brands that have appeared on T-Shirt Booth’s clothing, such as Ben 10 and Adventure Time.

The marketing efforts come as Horrid Henry remains one of the most popular animated children’s show in the UK. The series has recently been commissioned for a fourth season by CiTV, which will bring the total number of episodes to 208.