The co-creator of popular UK-based kids virtual world Bin Weevils is getting into the SVOD fray with a brand-new preschool service called OobEdoO.

The kid-friendly, ad-free platform co-founded by Bin Weevils’ Myke Crosby, 4oD’s Rod Henwood and former S4CI managing director Wyn Innes, is set to launch in the UK this month for iOS and Android tablet and smart phone devices.

It will feature a lineup of premium shows and educational games in an interactive environment hosted by three humorous animated characters Oo, bE and doO.

Among the service’s funding partners is the commercial arm of Welsh broadcaster S4C, which has come on board to provide a Cyw-branded section based on the channel’s kids service. It will offer Welsh-language content, parental advice and programs.

Brian Neish, one of the UK’s leading preschool children’s specialists, having worked on education content for IP such as Fifi & the Flowertots and Mr. Maker, has also thrown his support behind the project ensuring the entire catalogue of OobEdoO games are in step with the Early Years Foundation Stage.

Hit series for kids ages two to six heading to the platform for its launch include In the Night Garden, Teletubbies, Ben & Holly’s Little Kingdom, Humf, Timmy Time and Tractor Tom.

Additional titles expected to hit the service post-launch are Bob the Builder, Fireman Sam, Thomas and Friends, Angelina Ballerina and Pingu.

The platform’s kid features also include printable coloring pages and recipes while parents can make use of a special time control function, progress reports, as well as make personalized video messages for encouragement and use sticker rewards.

More information about the approximately US$8 per month subscription service can be found at www.oobedooers.com.