The Hub and Hasbro Studios are bringing the Transformers franchise back to the small screen in a new animated series that’s set to debut in early 2015.

The series, which blends 3D characters with hand-painted environments, has headed into production at Hasbro Studios and will be executive produced by Jeff Kline (Transformers Prime, G.I. Joe Renegades).

It will take place years after the battle between Autobots and Decepticons in Kline’s previous Hub series Transformers Prime and will star the voice talents of Will Friedle (Boy Meets World), Darren Criss (Glee) and Constance Zimmer (House of Cards).

The series announcement comes as Transformers celebrates its 30th anniversary, and brand owner Hasbro looks to turn around continued financial losses within its boy-skewing toy segments. In Q3 of last year, overall segment gains were offset by a 17% decline in Boys revenues, which dipped to US$392 million versus US$471.1 million for the same period a year ago.