At six-month-old Playground, Mattel wants all-in on digital distribution

David Voss, SVP of Mattel's Playground Productions, a six-month-old division that specifically manages storytelling across all of the company's brands, opens up about the digital direction of key brands like Ever After High and Hot Wheels - and why all roads will eventually lead back to the toy aisle.
By
April 3, 2014

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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